I am closing this blog as it has lost focus.
You can find me here though.
Also, you will be redirected there just about now.
January 26, 2012
End of Days
January 7, 2012
X-rays are fun…
But Instagram makes them funner!
January 2, 2012
When you spell walk W-A-L-K…
When you say walk out loud…
Doggy raise the roof!
December 13, 2011
The Holiday Party
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Santa shows us that the holidays aren’t always so bright.
November 13, 2011
The Freelancer
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Daniel Warren hires two celebrities to read stuff people have written about him. Being as this is his first production with A-list talent, the shoot does not run smoothly.
November 10, 2011
Starfucks
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A woman enters an empty gas station believing it to be a coffee shop and gets a reality check from the cashier.
November 10, 2011
November 10, 2011
Wonka WRapper
Project: Augmented reality web application
Agency: Famous - OgilvyOne
Role: Freelance copywriter
Date: Fall 2011
Nestle’s Wonka candy brand needs engagement from a youth audience with limited attention span. Their digital agency, OgilvyOne, wants a groundbreaking initiative. And Nick Cannon is on board?
November 9, 2011
Hot Wheels RC Nitro Speeders
Project: :15 broadcast spot
Agency: Ayzenberg
Role: Freelance copywriter
Date: Fall 2011
Blake Firstman, CD at Ayzenberg in Pasadena, needed a Hot Wheels :30 cutdown to a :15. He wanted to see the high-noon, showdown narrative that was included in the :30 leveraged in the shorter spot - a huge ask according to him.
November 9, 2011
Disney Universe
Project: Disney.com takeover
Agency: Ayzenberg
Role: Freelance copywriter
Date: Fall 2011
Ayzenberg needed to pitch ideas to Disney for an online takeover advertising a new console game, Disney Universe.
Out of three teams, my pitch was selected and the project sold through. Of course, the final deliverable changed considerably, but I promise that my ending WIPE was kept.
Again, I was able to take existing assets and seamlessly incorporate a timely message, with less production costs — great for client and agency alike.
Proposed Disney Universe Online Takeover
Riffing on the Disney static image included in the Pirates of the Caribbean takeover, we start with a bright green box, animal fur maybe? There’s a deep crease running mid-screen across the surface, which splits instantaneously revealing an EYEBALL!
We PULL BACK SHARPLY and with a JUTTER expose STILL SHOT of GREEN MONSTER with one eyeball and..
PULL OUT TO Title Card: [THIS HALLOWEEN]
OVER SPOOKY MUSIC (wolves howling, that kind of stuff, Tales From The Crypt-ish) we see CHARACTER 1 wearing the green monster as a headpiece.
With his back against the wooden door, we HEAR RINGING DOORBELL and CHILDREN VO (Trick or Treat!)
Then CUT TO Title Card: [TREAT YOURSELF TO SOME TRICKS]
See other costumed characters playing with one another in white psych room.
They freeze and look past the camera, mouths agape.
CUT TO the LARGE BOT who blasts through the door!
Character 1 dashes away, but alas the bot has fetched him, so he is running in place while dangling from the bot’s outstretched hand.
CUT TO Title Card: [AND FIGHT TO SAVE THE UNIVERSE]
Suddenly door swings open and final female friend steps THROUGH DOOR FRAME.
GROUP SHOT: the posse celebrates with one character doing the running man.
MEDIUM LENGTH: Character 1 sticks out his tongue and makes a raspberry.
Then trailer video screen ENTERS FRAME FROM LEFT knocking Character 1 OUT OF RIGHT FRAME.
***Trailer features footage of characters in combat collecting objects, vanquishing foes, and advancing through the stages, etc.
And here are some screen grabs from the actual takeover.
Expanding on my idea of repurposing existing assets, messaging includes “HAVE A BLAST!” — he is running from bombs.
Here CHARACTER 1 is tricked — later he is knocked off screen by the video player.
October 28, 2011
The Work Function: Depression(individual) + Recession(economy) = Repression
First off, I’m tired just like the rest of you.
Working is tough now — whether you are driving trucks, serving lattes or part of the Protected Class (people who type emails and go to meetings and get paid to eat breakfast at their desk and use Facebook and/or Google Chat while being compensated).
September 27, 2011
Orbit
A young man cleverly earns the trust and affection of a college-aged girl he sees in a laundromat, by pretending to be deaf. Through realism and fetishism, the two share an emotional experience together with a mysterious dryer that never stops spinning.
September 26, 2011
The Secret Circle Spell Caster
Project: Web application
Agency: Famous Interactive
Role: Freelance copywriter
Date: Fall 2011
TRY THE SECRET CIRCLE SPELL CASTER
In collaboration with OMD, Los Angeles, and CWTV, we developed an application empowering you to cast “spells” on your Facebook friends. You send them a Wall Post and when they click on it, a devilish and customized Facebook “takeover” appears, followed by a trailer for The Secret Circle. An idea of mine to include actual incantations was well received by CWTV and led to collaboration with the show’s staff writers.
September 26, 2011
The Secret Circle Spell Book
Project: Web application long-form content
Agency: Famous Interactive
Role: Freelance copywriter
Date: Fall 2011
To research an assignment marketing the premiere of The Secret Circle, I read the first book in its adapted series. From there I decided that four-line spells were the coolest part of paranormal teen romance novels. I wrote the following eight incantations in the same fashion and figured we could put them in an interactive spell book.
The following spells were spat on, cursed upon, deemed foolhardy, scoffed at and, most importantly, rewritten by the show’s professional writers. Evidently they weren’t a bad idea.
September 26, 2011
Draw Jump
Project: iOS mobile campaign
Agency: EA Mobile Creative Services
Role: Freelance copywriter
Date: Spring 2011
One day I was handed a game for iPhone and iPad. You used your finger to draw stuff and an odd creature bounced from Earth all the way to outer space and beyond. I had to write copy for it, so first I named the character Cosmo, after Kosmo Kramer. This made writing about the game a lot easier in any medium - beginning with the Product Description - and continuing through Consumer Benefit Screens, flash units, banners, interstitials, social media, etc.
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Lego Freddie Mercury is pretty great.
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When adults complains about our generation
I’m here like hold the fuck up…
who raised OUR generation? YOUR generation did, so…
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Now at first glance this would seem to be an innocuous photo of David Fincher demonstrating the Closed Eye Camera Concentration Pose, but if you...
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The loneliest seal in the world: This rare brown furred pup was spotted on the beach at Tyuleniy Island, Russia.
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Topiary by Adam Fisher
